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Uncertain Times Call for Creative Thinking and a Solid Plan
By Joyce McKee | October 22, 2008
The turbulence of the economy will undoubtedly manifest itself on the trade show floor. There will be exhibitors who will not even go to the show, as well as a group that does go, but is not totally prepared. Then there is the elite exhibitor who is not only prepared, but is ready to demonstrate commitment to customers and prospects by following through AFTER the show.
In last week’s Tradeshow Week publication (www.tradeshowweek.com) the breaking news was:
According to the most recent Las Vegas Convention & Visitors Authority Executive Summary, convention attendance in the city for the month of August dropped 22 percent to 574,184 attendees from 739,215 attendees in the same period in 2007.
Fewer attendees, fewer exhibitors - what does this mean for you?
Yesterday I was talking to my trade show colleague, Keith Resnick from Creative Training Solutions (www.creativetraining.com), about the state of the industry. In our conversation he shares what an exhibitor should do to get their mindset and goals ready for “show time”. Listen in as we discuss this very important topic. The question: In these uncertain times, how can an exhibitor generate maximize returns.
Topics: Podcasts, Trade Show Tips |
October 23rd, 2008 at 4:48 pm
Though the economy has taken a downturn, it’s the perfect time for smaller businesses to take advantage of the benefits of trade show marketing. Fewer attendees may mean better qualified leads. Fewer exhibitors means a larger portion of the market share. We train exhibitors to listen to prospects, qualify leads and determine their real needs offering clients a larger return on their investment. http://www.exhib-it.com/pages/seminars.html